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 Wallpaper* "The Pure Unashamedly white, the lobby has a club-like feel akin to Stockholm's Lydmar, with a Thassos-marble bar stretching past gleaming shelves of bottles and transforming into a reception desk. The constantly changing light and the wild variety of piped music alters the ambience from day to night. Dark-wood floors and bed heads create contrast in the bedrooms; our favourite is Room 503, on the top floor, which has full-height doors opening onto a terrace that overlooks the courtyard.“  Daily Icon „Travel: The Pure Design Hotel Frankfurt Erected from a 19th century loft and completely renovated, The Pure expresses ease as well as clearness and transparency despite being situated right in the heart of Frankfurt. Described as a wonderful place to spoil the soul, the interiors are made of bright and clear material (white lacquer, Thassos Glass Stone, white leather and light grey floor), the hotel itself is no more than a background attraction in the guests’ eyes, while the happenings around will be focused. Furthermore, the atmosphere is adjusted to the course of the clients’ day: In the morning, pleasing light and smooth music welcome the guests in quietness as well as vitality - in the evening, The Pure turns into an oasis full of energy and underlined by visual orange effects.“  Focus Die 550 besten Hotels der Welt The Pure Hinter den Mauern einer Farbik aus der Jahrhundertwende verbirgt sich eine harmonische Mischung aus klaren Linien und hellen Materialien.“  Welt online Die Welt Besten „Pur & Pulsierend The Pure Frankfurt Kosmopolitisch und trotzdem intim wie die Stadt Frankfurt selbst präsentiert sich das The Pure. Entstanden aus einem grunderneuerten ehemaligen Fabrikgebäude der Jahrhundertwende, strahlt das The Pure im Zentrum der Metropole heute Leichtigkeit, Klarheit und Transparenz aus. Unterstrichen wird das Konzept des „offenen Raumes“ durch die Verwendung ausschließlich heller Materialien wie weißem Lack, weißem Leder und einem hellgrauen Boden. Lobby, Frühstücksraum, Bar und Lounge bilden eine harmonische Einheit, den Living Room. Die Atmosphäre dort passt sich dem Tagesverlauf an: Wo am Morgen helles Licht und harmonische Musik Ruhe ausstrahlen, wird das The Pure abends zu einer orangefarbenen Oase voller Energie. Als Erweiterung der Lobby dient neben der Pure Bar der Pure Ratio. Wasserspiele, Sitzstufen, Bambus und Spiegel bilden die Plattform für Kommunikation und Interaktion zwischen den Gästen. Auch in den Gästezimmern dominiert ein Gefühl von Freiraum. Hier gibt es hohe Decken, maßgeschneiderte Plissee-Lampenschirme, die aus der Decke wachsen und teilverglaste Bäder.“  sleeper magazine The Pure Frankfurt As its name suggests, Frankfurt's latest hotel – launched by the owners of the Bristol Micky Rosen and Alex Urseanu – is a pristine, minmalist vision in white, with interiors by Mickey's wife Oana Rosen. Business-iike chain hotels dominate the hotel stock of Germany's financial capital, Frankfurt. The independent lodging sector seems to comprise of a largely motley collection of guesthouses and pensions, particularly around the main railway station area. Within this typically edgy, urban area is a sanctuary of serenity, The Pure. In a return to the minimalism of the nineties, the white interiors of The Pure will in all likelihood provoke a 'love it or hate it' reaction from guests. Similar to The Hempel in London, which in an interesting contradiction has recently had a make over and, shock horror, introduced some colours to its interiors. Nevertheless, owners Micky Rosen and Alex Urseanu, have considerable local market knowledge with three other hotels in the city, including the nearby Bristol. Having seen the gap in the market, they have taken it and provided a welcome alternative for the city's visitors. The former textile factory has been transformed into a 50-room full service hotel, albeit one without a restaurant. The purist interior is the solution of Rosen's interior designer wife, Oana.The lobby is a study of white linear planes - lucid, Italian Thassos marble counters, large lacquered surfaces, mirrors and sheer curtains. The monochromatic colour scheme is relieved by splashes of green vegetation, horn and porcelain ornamentation and, most effectively by a lighting system. The system allows for the variable addition of a warming orange light, recessed behind a wall-long banquette for example, to suit the time of day or to create a mood. The Pure's calming interiors provide a welcome antidote to the energy outside. The good news about such a clinical interior for the guest is that you can see that it is pristine. Extra work for the hotelier? For UK trained general manager, Marc Engler, the operational issues are not significantly different to that at the Bristol, which he also manages. "After all every hotel needs to be cleaned daily", he points out. Noticeably at The Pure, the white leather of the MDF sofa's are highly pampered with a daily clean and polish. The less is more approach is for some a real luxury. Far from a lack of personality, a blank canvas allows for more personal expression. Guest rooms exhibit just such clarity. What a pleasure it is to have a work desk uncluttered by the usual paraphernalia of pamphlets and leaflets that need to immediately be swept into the drawer to make room for your keys and wallet. The press shots present a similar clearness to the bar counter that is an extension of the reception desk. What a pity this was covered in a variety of very nice but way too showy Veuve Cliquot ice buckets, etc. The bar offers huge potential as an entertainment space but the real action is likely to take place in a loft club, currently under development by the owners in an adjacent building. In the hotel's hof, or courtyard is the Pure Patio. Timber decked, the slightly sunken space is populated with semi-structured white beanbags, large floor based candles and grass-like plants, all enclosed in winter with a canvas canopy. Noise pollution in the evenings does not appear to be a problem as the other buildings overlooking the courtyard are offices. Breakfast is served at a buffet located on plinths in the bar area and taken at tables along the long banquette that runs the full depth of the hotel. In a break from the uniformity of the white, all guest rooms have dark wood parquet floors. The same material, topped with glass sheet, has been used for the all the furniture, designed by Oana. The dominant feature of the guest rooms is the bed headboard. Here the large, studded white leather panels also have the dark wood surround. Cupboards and doors have soft leather pulls. Flat screen LCD TV's access an online, digital library of music and movies on demand. Wall mounted, the screens are fixed allowing for only limited viewing positions. No surprises in the bathrooms. Clarity and clear surfaces, marble and mirror. If the Pure range of toiletries produced by the fashion label Jil Sander were available to hotels, they would probably replace the perfectly decent Earthwork toiletries sourced from Thailand. What The Pure does, it does well. The form and function of the hotel are both clear and concise. The style is simple and straightforward. It is not trying make a huge statement, just a pleasant place to stay. Is The Pure too late on the scene? For Frankfurt, certainly not. Nor for Design Hotels™ who have selected it as their first hotel in the city.” |
