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„Travel: The Pure Design Hotel Frankfurt
Erected from a 19th century loft and completely renovated, The Pure expresses ease as well as clearness and transparency despite being situated right in the heart of Frankfurt. Described as a wonderful place to spoil the soul, the interiors are made of bright and clear material (white lacquer, Thassos Glass Stone, white leather and light grey floor), the hotel itself is no more than a background attraction in the guests’ eyes, while the happenings around will be focused. Furthermore, the atmosphere is adjusted to the course of the clients’ day: In the morning, pleasing light and smooth music welcome the guests in quietness as well as vitality - in the evening, The Pure turns into an oasis full of energy and underlined by visual orange effects.“